Tuesday, 8 March 2016

The Pros of Using Direct Mail Campaigns as Part of Your Integrated Marketing Strategy

The growth of technology and more so internet has seen a sharp decline in direct mail campaigns. Nevertheless, all indications point to the fact that businesses can benefit immensely from employing an integrated approach to marketing. By reaching-out for clients across multiple channels, you stand to enhance your branding, and increase customer awareness.

Furthermore, studies show that direct mail is one of the most effective marketing strategies. Startups can choose to ply this road, especially if they are working on a budget. If you do not have a multi-million dollar budget for your marketing strategy, this is an effective way to start. It does not require a large budget to test and can be used alongside other strategies such as print media advertising.

Direct mail is known to produce high conversion rates. Unlike emails where your message might end up in the spam folder, you can get in front of your target by choosing this option. Most businesses struggle reaching their targets directly. Direct mail is super targeted and relays a direct response message that provides urgency for the consumer to contact your company immediately. You can use this chance to inform your customers of an upcoming event or sale. You can direct that person to your website where they can get more information or simply evoke their response.

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