Tuesday, 5 April 2016

Why You Need Package Inserts

Currently, it appears that traditional marketing channels are oversaturated and finding a space for your brand to be recognized feels like an impossible task. This is where package inserts come into play as an alternative advertising model.

Acquisition marketing firms can help you to partner with brands that sell space within their personal product packaging. When their customers open their packages, they will find your brand’s marketing insert. As simple as that, you will capture their customers’ attention—within a channel that is uncrowded (with an open rate that is close to a 100%).

What makes a package insert a brilliant thing is the fact that it can be tailored to reach your target audience. Whether you want to insert coupons, advertisements, or even small sized samples of your product, the marketing company will ensure that you find the right customers matching your psychographic, demographic, and behavioral criteria.

In addition to the company’s exclusive sellers as well as those on the open market, an acquisition firm will follow up brands that will match your goals but are yet to offer package space. The marketing firm will promote your brand and negotiate on your behalf, for a deal that will secure a new partner inaccessible to your competitors. The company will also ensure that your competitors’ products inserts are not included alongside yours.

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