Any mode of advertising has its top-rated benefits. However, each is weighted by its advantages and here are four from pay per call advertising.
The first benefit is that it helps supercharge mobile performance. When running a multi-action campaign combining mobile phone numbers with lead generation landing pages, the mobile performance hits new heights. It also reduces abandonment rates and presents higher conversion rates.
Secondly, pay per call advertising helps monetize more traffic. This is as a result of the combined clicks and calls. Notably, most internet users find it easy to deal with a service provider or a product seller who has their numbers indicated.
Third, there is the trend of driving more conversions as well as higher value transactions. With inbound calls, it is easy to convert twice as high as the web leads from outbound dialing. Also, customers who take phone numbers are more likely to make purchases compared to those who only click on links.
Pay per call ROI is also easy to measure. With call tracking, it becomes easier to tie calls back to the keywords used. You can also link them to the landing pages visited and the ads that triggered the calls. This is advantageous compared to measuring the impacts of other models like print advertising on for example newspapers.