Is Print Advertising Dead? Reasons to Prove It Is Alive and why you need it

If you are a business owner, you are always on the lookout for the best marketing techniques. Most likely, you have heard the claim print advertising is dead repeated again and again. But is it true?  Should you omit print from your advertising mix? Well, a quick look at the advertising industry shows that print still matters as an advertising tool. Newspaper and magazine publishers are still in business and print media has taken a new role in targeted marketing.
While print circulation has declined over the years, there is still a dedicated audience that as a marketer you cannot ignore. If you want to target a specific audience, it is easy to find your audience among the dedicated readers and this is one reason to utilize print.

Every business wants to establish credibility and build trust and print media offers an incredible opportunity to do this. You cannot compare digital adverts with those in print in regards to building credibility.
With print, there is a greater engagement, recall and retention and these are vital ingredients of a successful marketing tool.  Readers will not abandon a magazine as easily as they do a web page.   With your print ads, it is also possible to vary size and location for better targeting. 
If you think print advertising is dead, think again. It is an advertising tools with high engagement rates and can drive your online searches. You can target clearly defined audiences with your ads and build brand trust through well-designed and unobtrusive ads.